Search results
No results found.
Try different keyword
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Lemon Drops

Celebrating 1 year after 10 years in the making

JR Farr



JR Farr


August 10, 2022


Lemon Drops

When you’re building a company, it’s important to celebrate your wins. Even the smallest.

Sure, there’s still plenty of work to do but one of the biggest benefits of doing this is it allows you to stop and reflect.

Reflection is powerful.

It gives the brain an opportunity to pause inside the chaos of whatever you’re doing. You can untangle and sort through experiences, recognize ups and downs, and create meaning. This meaning becomes learning, which can then inform future mindsets and actions.

Seriously, reflection is powerful stuff.

For us at Lemon Squeezy, as we pass the 1-year mark since launching to the public there is plenty to look back on and be proud of what we’ve built.

There will always be things we could have done better but it’s important to highlight the things we did right too.

No overnight success

The truth is, the success we’re having is no mistake. This is 10+ years of mistakes, battle scars, and raw experience all wrapped into an easy-peasy UI.

For the past decade, our individual specialties have been in building our own digital lemonade stands.

What Lemon Squeezy is today, is something we’d use ourselves.

We’re taking all of those learnings and squeeeeeeeezing them into one amazing platform. And we believe that all the blood, sweat, tears, cuts, bruises, and concussions we’ve suffered from doing this for so long, qualifies us to do so.

A year of consistency

The biggest takeaway from what we did right was — consistency.

We showed up every day and we executed a lof of the boring things right. Pushing pixels, slinging code, product direction, tweets, emails, blog posts, etc. The list goes on.

Here’s a look back and everything we shipped:

  • Lemon Drop #01, #02, #03, #04, #05, #06, #07
  • Support for almost every currency and payout method all around the globe
  • API
  • WordPress plugin
  • Custom domains
  • Lead magnets
  • Free trials
  • Abandoned cart emails
  • Public roadmap
  • Email marketing
  • Loads of UI updates
  • Test mode
  • 1,000’s support tickets
  • And we were the product of the year finalist 😻

Like most things, we can always be better but for a small team, we did what we had to do.

Fast forward to today. The team is growing and we’re excited to finally be hiring. Not to mention we’re making strides in our roadmap, and we couldn’t be more excited about the companies we’ve onboarded to trust us in powering their payments.

Looking ahead

As we spring into the next wave of work, the consistency will only get better. As the team size is more than doubled and we have a very clear and defined roadmap. Some of the most exciting things we’re eager to bring to life:

  • Massive additions to APIs and documentation
  • Expanded features for Saas companies
  • Developer-focused tools & packages
  • Checkout customization
  • New affiliate feature
  • Website builder
  • Email templates
  • Email drips
  • Last but not least, a shiny-new Lemon Squeezy website 🤫

A raw reflection

In a recent episode of the Make Lemonade podcast, I sat down and reflected on the past year and what we’re thinking about as we look to expand the team.

As your company grows, the problems don’t go away, you just experience new ones. For us, building a team that is “all-in” is one of the top priorities. Hopefully, as we continue to share our journey we can look back and smile on all the milestones.

At the end of the day, I think the team will be pretty happy to reflect on what we’ve built.


Industry insights you won’t delete, delivered to your inbox weekly

Join 10,000+ founders, get early access to Lemon Squeezy features, and learn how to squeeze every drop of revenue from your online business.

Thanks! We have received your subscription request
Oops! Something went wrong while submitting the form.

Related articles

Looking for more juicy goodness?

Read all 
Lemon Drops

Whatever stage of your journey, we’re here to help

No matter the stage of your company, we stand behind our promise to provide exceptional customer support, from initial setups to massive migrations and everything in between.

Invest in your business with peace of mind that we're here for you whether you need technical help or business advice.


Creator Guide

Looking for some advice on how to sell and market your digital products? Download the creator’s guide to dive deep into getting your idea off the ground.


Merchant of Record Guide

Free guide for all entrepreneurs and organizations explaining why partnering with a Merchant of Record is more important than you might realize.


Want merch?

Want some fresh Lemon Squeezy swag with all the lemon puns you could ever imagine? The wait is almost over as we’re gearing up for a limited-time merch drop.


Book a demo today and get your own personal guided tour of Lemon Squeezy

Still have questions about Lemon Squeezy? Book a call with our sales team today and we’ll show exactly how we can revolutionize the way your business handles global payments and sales tax forever.


Need help?

If you’re looking to get in touch with support, talk to the founders, or just say hello, we’re all ears.

We’re giving away $250,000 in credits. Enjoy 0% transaction fees on all sales until the end of January!

No tricks. No gimmicks. 0% fees on all sales, invoices and payments until the end of 2022.

In our biggest release to date, we’ve added a bunch of powerful SaaS tools for no additional cost. To celebrate, we’re giving away $250,000 in credits.*

Here’s a quick look at what’s new:

  • A fresh coat of paint on our website
  • All-new SaaS-focused features
  • New customizable dashboard
  • Expanded API + documentation

And for the rest of January...

  • 0% transaction fees (Woohoo!)

Turn off transaction fees for the next month by clicking the button below.

*Offer applies to new merchants Learn more →