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Lemon Drops

Jay Clouse on building a community to $600k - Make Lemonade podcast

JR Farr

Product

Author

JR Farr

Date

February 1, 2024

Category

Lemon Drops

Today we’re joined by Jay Clouse, founder of Creator Science, which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a newsletter Jay started in 2017 which has grown to over 50k subs, then a podcast in 2019 which has millions of downloads and in 2023 he built his YouTube channel to 60k subs.

In this episode we break down his revenue split, how he’s doubled the business for 2 years running, how he provides value in $3,000 a year membership and what processes he’s put in place to create so much content to drive a thriving creator business.

Timestamps:

  • 00:00 Intro
  • 03:02 Why Pat Flynn bought Jay's community
  • 06:06 Being an early Circle user
  • 07:42 From product manager to content creator
  • 09:39 The 7 year overnight success
  • 11:36 Jay's revenue breakdown
  • 16:36 Structuring the creator membership - The Lab
  • 20:13 Jay's approach to Churn
  • 23:51 The content side of Jay's business
  • 28:13 Focusing on one platform vs publishing everywhere
  • 29:47 The machine behind the content production
  • 33:38 What is the most impactful content platform
  • 35:41 Advice to people starting out
  • 40:10 Jay's plans for 2024
  • 43:38 Life outside of work
  • 47:24 Favorite podcasts
  • 49:00 Favorite books
  • 49:44 Favorite creators

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

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