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Lemon Drops

Lemonheads: How we ship at Lemon Squeezy 🚢

JR Farr



JR Farr


November 17, 2023


Lemon Drops

In this episode, we break down how we ship at Lemon Squeezy.

Kicking off the episode, we discuss the difference between MVP (minimum viable product) and SLC (simple loveable complete). The main idea here is the MVP's are very self serving. Typically an MVP product is full of bugs, half-baked, and more importantly, a terrible customer experience. On the opposite side of things, an SLC product

This entire MVP vs SLC product thinking is credited to Jason Cohen (co-founder WP Engine). As a bonus, after we recorded this episode, JR (@jrfarr) jumped on a Twitter Space with Jason Cohen to discuss this entire concept. Give it a listen.

The entire episode breaks down how we think about shipping product at Lemon Squeezy.

  • Why Shipping Fast Matters
  • How do decide on what to ship
  • How to plan
  • And a whole lot more

This was a fun one to peel back the curtains of how we do things at Lemon Squeezy. Hope you enjoy! 


  • 00:00 Intro
  • 00:56 Why shipping fast is important
  • 04:10 Does shipping too fast and consistently lead to bloat
  • 06:27 How we ship at Lemon Squeezy
  • 11:50 Sprint cycles
  • 13:25 50% unplanned time
  • 19:27 Making high quality features
  • 22:22 Does the size of Lemon Squeezy give a shipping advantage
  • 24:35 Tying in marketing
  • 30:54 Justin Jackson question on shipping cadence
  • 35:45 Arvid Kahl question on open source
  • 42:37 Are Lemon Squeezy fees too high?

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy

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