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Lemon Drops

Getting to know Aaron Francis & how he built

JR Farr



JR Farr


December 5, 2023


Lemon Drops

Today we’re joined by our first guest of season 3 of the Make Lemonade Podcast, Aaron Francis. You might be know Aaron as an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more.

In this episode we discuss the creation and launch of, a course Aaron made teaching you how to make better screencasts. We go into detail on how to structure the course, marketing, pricing and what Aaron plans to do in the future. Oh, and we discuss JR and Aaron’s priciest domains.


  • 00:00 Intro
  • 01:44 Being a founder with a young family
  • 09:17 Aaron's background
  • 13:29 From accountant to software developer reading books
  • 16:47 Creating
  • 19:04 Coming up with the curriculum
  • 22:42 Having to re-record the course because of positioning
  • 26:29 Spending $5k on a domain
  • 30:21 Pricing for the course
  • 32:30 Why JR spent $65,000 on a domain
  • 33:43 The future plans for
  • 44:14 Avoiding burnout

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by

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