Distribute free products that build interest

Provide delightful value to the top of the funnel. Securely send lead magnets with Lemon Squeezy, and give customers instant access to free products that build trust and interest.

Lead Magnets

Turn tire-kickers into warmed-up engaged prospective customers. With a lead magnet delivered by email, text, or social media post — you'll get more conversions and delight your customers even earlier in the funnel.


Simplified lead magnet interface for more signups

We make it as frictionless as possible for customers to enter their email address, download your free content and join your mailing list in one go. Don’t miss out on potential leads with complexity, keep it easy-peasy.

Quick & Easy Setup

Simple setup and ultimate flexibility

Setup your lead magnets just like any other product via your dashboard. Enable or disable this setting any time, to allow for limited time giveaways, or enjoy the flexibility of switching to a different pricing model any time, without having to create another product listing.

Any product or subscription can behave as a lead magnet. Give away your long term freebies, or run a short-term giveaway whilst building your audience at the same time.

Ask Lemon Squeezy

Quick guide: What exactly makes a good lead magnet? How to build an audience from freebies.


Deliver value quickly

You need to offer something that will immediately benefit your audience. It’s the high perceived value that draws the prospect in. A free newsletter subscription isn’t necessarily perceived as valuable. A lead magnet such as a quiz, calculator, or template would be better at getting the user engaged.


Solve a real problem

An effective lead magnet solves an existing problem in the real world. Your prospects are looking for an immediate solution, so focus on how well your lead magnet fulfils its promise and resolves the problem. This is the measure of how effective the lead magnet will be at building an audience.


Show brand authority

Play to your brands strengths. The more the lead magnet is aligned with your unique selling proposition the more trustworthy it is. Use your strengths, your experience and your data to deliver value on a global scale, all for free. This positions your brand as a trusted, authoritative source.

Build your audience

Build your audience with lead magnets + up-sell with ease

Customers that have already had hands on experience with your products are more likely to buy from you again. Use your free products to bring in a wider, loyal customer base. Then use Lemon Squeezy’s built in email marketing tools to notify them about new offers, new releases, or product updates.

File hosting

Easily upload and host any type of digital file

Host all of your product files with Lemon Squeezy. Let us handle the file storage and secure delivery to customers after purchase. Attach and store an unlimited number of files to each of your products.

Digital files can be of any type — zip, photos, audio, video, apps, ebooks or software licenses.


You’re in good company

Lemon Squeezy is the heartbeat for your business. Join thousands of successful startups, software companies, and digital creators using our platform.

Become part of a growing community of innovative thinkers, makers, movers, and shakers.

"I'm moving the Serverless Laravel course to Lemon Squeezy and will host my new course there too. They have completely solved the Google Analytics issue by offering to disable Google Pay for my checkout"
Jack Ellis
Jack Ellis
“It’s so good to have a system focused on digital products, and it took me no time at all to allow customers to buy fonts straight from my website. There’s so much potential. I can’t wait to see what’s next!”
“It’s refreshing to see Lemon Squeezy focusing solely on digital products. Giving you all the necessary tools you’ll need to start selling your products and subscriptions quickly and easily.”
Ian Barnard
Ian Barnard
“I made my first $99/yr sale within the first hour of setup! Finally, an all-in-one solution for makers with multiple products, with the ability to sell with both subscription and one-off pricing. Incredible.”
Rob Hope
Rob Hope
“Lemon Squeezy has surpassed my expectations, and I’ve made the decision to move all my chips in on this platform for the long haul. The product is beautifully designed and a joy to use.”
Michael Riddering
Michael Riddering
"Imagine having a team of designers, developers, email marketers, and tax accountants behind you. That’s how Lemon Squeezy feels, letting you focus on creating your digital products."
Shahadat Rahman
Shahadat Rahman

Whatever stage of your journey, we’re here to help

No matter the stage of your company, we stand behind our promise to provide exceptional customer support, from initial setups to massive migrations and everything in between.

Invest in your business with peace of mind that we're here for you whether you need technical help or business advice.


Creator Guide

Looking for some advice on how to sell and market your digital products? Download the creator’s guide to dive deep into getting your idea off the ground.


Merchant of Record Guide

Free guide for all entrepreneurs and organizations explaining why partnering with a Merchant of Record is more important than you might realize.


Want merch?

Want some fresh Lemon Squeezy swag with all the lemon puns you could ever imagine? The wait is almost over as we’re gearing up for a limited-time merch drop.


Need help?

If you’re looking to get in touch with support, talk to the founders, or just say hello, we’re all ears.

We’re giving away $250,000 in credits. Enjoy 0% transaction fees on all sales until the end of January!

No tricks. No gimmicks. 0% fees on all sales, invoices and payments until the end of 2022.

In our biggest release to date, we’ve added a bunch of powerful SaaS tools for no additional cost. To celebrate, we’re giving away $250,000 in credits.*

Here’s a quick look at what’s new:

  • A fresh coat of paint on our website
  • All-new SaaS-focused features
  • New customizable dashboard
  • Expanded API + documentation

And for the rest of January...

  • 0% transaction fees (Woohoo!)

Turn off transaction fees for the next month by clicking the button below.

*Offer applies to new merchants Learn more →