Build trust with ‘Pay what you want’ pricing

Lemon Squeezy allows you to give your customers control of the price they pay. Encourage your audience to support you with payment flexibility that widens your paying audience.

Pay what you want

Delight your customers, build your audience and figure out your ideal pricing by giving your customers the freedom to name their own price. Customer satisfaction and customer engagement go hand in hand.

Frictionless purchasing

Encourage higher revenue with flexible pricing

Allow your customer to make quicker buying decisions by setting their own price. You can control the suggested price which is first presented to them, and you can always set a minimum price, but you’ll keep the option open for a higher price and more revenue.

Allow a wider range of budgets to benefit from your products. Enabling one simple option could improve revenue more than you could ever imagine.

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Get pricing insights

See what customers would like to pay for your item in order to determine your ideal pricing strategy. Open your price up and simply let the market decide, giving you Invaluable pricing insights from real customers.

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Enable or adjust any time

Take control of exactly when your PWYW pricing plan goes live. Set your own suggested price, minimum price or simply disable the feature as and when you want to switch to another payment option.

Build your audience

Build your audience with PWYW, then up-sell with ease

Customers that have already had hands on experience with your products are more likely to buy from you again. Use your PWYW pricing model to bring in a wider, loyal customer base. Then use Lemon Squeezy’s built in email marketing tools to notify them about new offers, new releases, or product updates.

Community

You’re in good company

Lemon Squeezy is the heartbeat for your business. Join thousands of successful startups, software companies, and digital creators using our platform.

Become part of a growing community of innovative thinkers, makers, movers, and shakers.

“Lemon Squeezy is exactly what I have been looking for. The license key management and recurring payments have streamlined my business, and I am looking forward to seeing the platform grow.”
UiPress
UiPress
uipress.co
"I'm moving the Serverless Laravel course to Lemon Squeezy and will host my new course there too. They have completely solved the Google Analytics issue by offering to disable Google Pay for my checkout"
Jack Ellis
Jack Ellis
usefathom.com
"I’ve never come across a platform that has made it SO easy-peasy to start selling. Lemon Squeezy is full of beautiful surprises, and it’s a genuine joy to use!"
Rachel Shillcock
Rachel Shillcock
@MissRachilli
"Lemon Squeezy had the perfect combination of features for selling my first software product. It’s been so easy to set up, and customer support has been amazing."
Ross Wintle
Ross Wintle
turbo-admin.com
“I made my first $99/yr sale within the first hour of setup! Finally, an all-in-one solution for makers with multiple products, with the ability to sell with both subscription and one-off pricing. Incredible.”
Rob Hope
Rob Hope
onepagelove.com
"Lemon Squeezy made setting up a store and selling digital products super easy and fun. No more clunky plugins to manage or taxes to worry about. Lemon Squeezy does everything I need and more."
Mike McAlister
Mike McAlister
liftofcourse.com
Support

Whatever stage of your journey, we’re here to help

No matter the stage of your company, we stand behind our promise to provide exceptional customer support, from initial setups to massive migrations and everything in between.

Invest in your business with peace of mind that we're here for you whether you need technical help or business advice.

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Creator Guide

Looking for some advice on how to sell and market your digital products? Download the creator’s guide to dive deep into getting your idea off the ground.

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Merchant of Record Guide

Free guide for all entrepreneurs and organizations explaining why partnering with a Merchant of Record is more important than you might realize.

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Want merch?

Want some fresh Lemon Squeezy swag with all the lemon puns you could ever imagine? The wait is almost over as we’re gearing up for a limited-time merch drop.

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Need help?

If you’re looking to get in touch with support, talk to the founders, or just say hello, we’re all ears.

We’re giving away $250,000 in credits. Enjoy 0% transaction fees on all sales until the end of January!

No tricks. No gimmicks. 0% fees on all sales, invoices and payments until the end of 2022.

In our biggest release to date, we’ve added a bunch of powerful SaaS tools for no additional cost. To celebrate, we’re giving away $250,000 in credits.*

Here’s a quick look at what’s new:

  • A fresh coat of paint on our website
  • All-new SaaS-focused features
  • New customizable dashboard
  • Expanded API + documentation

And for the rest of January...

  • 0% transaction fees (Woohoo!)

Turn off transaction fees for the next month by clicking the button below.

*Offer applies to new merchants Learn more →