Delight your customers, build your audience and figure out your ideal pricing by giving your customers the freedom to name their own price. Customer satisfaction and customer engagement go hand in hand.
Increase your audience reach
If executed correctly, the PWYW model can be an effective way to increase your audience reach and build customer loyalty.
Improve revenue per purchase
By giving your customers the choice over pricing you’ll leave the door open for customers to pay more than the price you had hoped for per sale.
Make buying decisions easier
Reduce friction during checkout. Make the payment process as easy and streamlined as possible by allowing customers to set their own price.
Customers are more likely to be satisfied with a business that they trust. Encourage repeat business and build satisfaction with your store.
ideal price point
Not sure what to charge? Let customers inform your pricing strategy by monitoring what people pay when they have total freedom.
Let your audience show their support
Build your community. Let people support you any way they wish to encourage positive engagement with your products and your audience.
Encourage higher revenue with flexible pricing
Allow your customer to make quicker buying decisions by setting their own price. You can control the suggested price which is first presented to them, and you can always set a minimum price, but you’ll keep the option open for a higher price and more revenue.
Allow a wider range of budgets to benefit from your products. Enabling one simple option could improve revenue more than you could ever imagine.
Get pricing insights
See what customers would like to pay for your item in order to determine your ideal pricing strategy. Open your price up and simply let the market decide, giving you Invaluable pricing insights from real customers.
Enable or adjust any time
Take control of exactly when your PWYW pricing plan goes live. Set your own suggested price, minimum price or simply disable the feature as and when you want to switch to another payment option.
Build your audience with PWYW, then up-sell with ease
Customers that have already had hands on experience with your products are more likely to buy from you again. Use your PWYW pricing model to bring in a wider, loyal customer base. Then use Lemon Squeezy’s built in email marketing tools to notify them about new offers, new releases, or product updates.
You’re in good company
Lemon Squeezy is the heartbeat for your business. Join thousands of successful startups, software companies, and digital creators using our platform. Become part of a growing community of innovative thinkers, makers, movers, and shakers — you're in good company here.
Whatever stage of your journey, we’re here to help
Our entire team manages customer support, from CTO to front-line agents. No matter the stage of your company, we stand behind our customer support being top-notch, from initial setups to massive migrations and everything in between. Invest in your business with peace of mind that we're here for you whether you need technical help or business advice.
Looking for some advice on how to sell and market your digital products? Download the creator’s guide to dive deep into getting your idea off the ground.
Merchant of Record Guide
Free guide for all entrepreneurs and organizations explaining why partnering with a Merchant of Record is more important than you might realize.
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