Build trust with ‘Pay what you want’ pricing
Lemon Squeezy allows you to give your customers control of the price they pay. Encourage your audience to support you with payment flexibility that widens your paying audience.
trusted by thousands of companies in 100+ countries
Delight your customers, build your audience and figure out your ideal pricing by giving your customers the freedom to name their own price. Customer satisfaction and customer engagement go hand in hand.
Increase your audience reach
If executed correctly, the PWYW model can be an effective way to increase your audience reach and build customer loyalty.
Improve revenue per purchase
By giving your customers the choice over pricing you’ll leave the door open for customers to pay more than the price you had hoped for per sale.
Make buying decisions easier
Reduce friction during checkout. Make the payment process as easy and streamlined as possible by allowing customers to set their own price.
Create happy
return customers
Customers are more likely to be satisfied with a business that they trust. Encourage repeat business and build satisfaction with your store.
Discover your
ideal price point
Not sure what to charge? Let customers inform your pricing strategy by monitoring what people pay when they have total freedom.
Let your audience show their support
Build your community. Let people support you any way they wish to encourage positive engagement with your products and your audience.
Encourage higher revenue with flexible pricing
Allow your customer to make quicker buying decisions by setting their own price. You can control the suggested price which is first presented to them, and you can always set a minimum price, but you’ll keep the option open for a higher price and more revenue.
Allow a wider range of budgets to benefit from your products. Enabling one simple option could improve revenue more than you could ever imagine.
Get pricing insights
See what customers would like to pay for your item in order to determine your ideal pricing strategy. Open your price up and simply let the market decide, giving you Invaluable pricing insights from real customers.
Enable or adjust any time
Take control of exactly when your PWYW pricing plan goes live. Set your own suggested price, minimum price or simply disable the feature as and when you want to switch to another payment option.
Build your audience with PWYW, then up-sell with ease
Customers that have already had hands on experience with your products are more likely to buy from you again. Use your PWYW pricing model to bring in a wider, loyal customer base. Then use Lemon Squeezy’s built in email marketing tools to notify them about new offers, new releases, or product updates.
You’re in good company
Lemon Squeezy is the heartbeat for your business. Join thousands of successful startups, software companies, and digital creators using our platform.
Become part of a growing community of innovative thinkers, makers, movers, and shakers.
“Lemon Squeezy is exactly what I have been looking for. The license key management and recurring payments have streamlined my business, and I am looking forward to seeing the platform grow.”
"Imagine having a team of designers, developers, email marketers, and tax accountants behind you. That’s how Lemon Squeezy feels, letting you focus on creating your digital products."
“It’s so good to have a system focused on digital products, and it took me no time at all to allow customers to buy fonts straight from my website. There’s so much potential. I can’t wait to see what’s next!”
“Lemon Squeezy has surpassed my expectations, and I’ve made the decision to move all my chips in on this platform for the long haul. The product is beautifully designed and a joy to use.”
"I’ve never come across a platform that has made it SO easy-peasy to start selling. Lemon Squeezy is full of beautiful surprises, and it’s a genuine joy to use!"
"I'm moving the Serverless Laravel course to Lemon Squeezy and will host my new course there too. They have completely solved the Google Analytics issue by offering to disable Google Pay for my checkout"
Whatever stage of your journey, we’re here to help
No matter the stage of your company, we stand behind our promise to provide exceptional customer support, from initial setups to massive migrations and everything in between.
Invest in your business with peace of mind that we're here for you whether you need technical help or business advice.
Creator Guide
Looking for some advice on how to sell and market your digital products? Download the creator’s guide to dive deep into getting your idea off the ground.
Merchant of Record Guide
Free guide for all entrepreneurs and organizations explaining why partnering with a Merchant of Record is more important than you might realize.
Want merch?
Want some fresh Lemon Squeezy swag with all the lemon puns you could ever imagine? The wait is almost over as we’re gearing up for a limited-time merch drop.
Book a demo today and get your own personal guided tour of Lemon Squeezy
Still have questions about Lemon Squeezy? Book a call with our sales team today and we’ll show exactly how we can revolutionize the way your business handles global payments and sales tax forever.
Need help?
If you’re looking to get in touch with support, talk to the founders, or just say hello, we’re all ears.
