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How to sell digital downloads on Lemon Squeezy

JR Farr



JR Farr


November 8, 2021



You have to admit, selling digital downloads can be very appealing. The profit margins are extremely high and if you build your digital products right, the support can be minimal. Additionally, selling digital downloads doesn’t come with the hassle of inventory, packaging, and shipping to customers. The beauty of digital downloads is you can create them once and sell them over and over. The question becomes, how to sell digital downloads.

If the idea of making money while you sleep sounds good to you, then you’ve come to the right place.

Before you start making your millions, there are a few key things to consider, the most critical one is how and where to sell your digital downloads. After all, the offering of a particular software can vary quite a bit and may not include key features like a website builder.

There are loads of different solutions to sell digital downloads but we like to think Lemon Squeezy is the best place to sell digital downloads.

With Lemon Squeezy, you can sell digital products easy-peasy style. It’s a website that’s easy to use, fast to set up, and secure for your customers. What’s even better is, you can start earning money by selling digital downloads on Lemon Squeezy for free!

If you need ideas on the best digital products to sell check out our guide.

Sell Digital Products

You won’t believe how easy it is to start selling digital downloads on Lemon Squeezy. It’s possible to set up your whole business within a few hours and have it ready for the sales to start rolling in.

Let’s take a look at how the process works. As an example digital product, we’ll imagine we’ve designed an awesome printable monthly to-do list.

Step 1: Sign up for a FREE Lemon Squeezy account

All the information you’ll need to sign up is your name, email address, and password. Lemon Squeezy will send you a confirmation email with a link to click on to verify your account.

Create a FREE Lemon Squeezy account now

Verify Email Address

Step 2: Start creating your store

Create your Lemon Squeezy Store

Now for the fun part! Come up with a catchy name for your store and what you would like your Lemon Squeezy URL to be. You’ll be asked what plan you’d like to start with – the “Fresh” plan, which is totally free to use, or the “Sweet” plan, which allows you to amplify your business’s success with advanced features. You’ll be able to change your plan at any time.

For this example, we’ve chosen the “Fresh” plan, because we want to try out Lemon Squeezy for free.

Get your store setup

Ta-dah! You now have a store for selling digital downloads. How easy was that? The next steps are shown in a list of actions you should take to set up your store.

Step 3: Create your first product

Simply click on “create your first product” and you’ll be able to add the digital download you’ve come up with. All you need to start with is a product name, price, and a file of the digital download you’re selling (in our case, a PDF file of our handy to-do list).

You can choose for your price to be a single payment or an ongoing subscription fee. There’s also an option to allow customers to pay what they want for your product.

Add your first digital product

Next, add some photos of your product (you can add up to 10 images), and we’ll also upload the PDF file of our monthly to-do list.

You’ll have the option to create variants of the product, offering your customers different choices for the product’s size, shape, color, format, and more.

You can also choose to redirect your customer to a URL of your choice after purchasing your product, which could be a thank you page or an upsell page on your website.

When you’re finished, just click “publish product”!

Step 4: Customize your storefront

On the menu at the left-hand side of the page, click on “design”. Then you’ll get to see how your storefront currently looks, with your product displayed there.

Customize your Digital Product Storefront

You can jazz your storefront up by adding an attractive header image, your store logo, store name, and description.

Start Selling Your Digital Downloads Today!

Whether you choose to sell stock photos, memberships, or an eBook, you can get your product up for sale with a few clicks of your mouse with Lemon Squeezy. What are you waiting for? It’s time to make some money from these profitable digital product ideas!


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