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Lemon Drops

Project $100k - Make Lemonade podcast

JR Farr



JR Farr


January 25, 2024


Lemon Drops

Today we’re launching a new series we’re calling Project $100k, which is all about the journey of James (co-host Make Lemonade). We will be showcasing James as he makes the leap as a creator going from 0-$100k selling through Lemon Squeezy.

For years, James has been a podcast producer but now it's time to see if he can stop trading his time for money and find a way to build an asset that makes money while he sleeps.

In this episode, JR turns coach as we brainstorm ideas and come up with a new direction for James to make $100k by the end of this year. But first, we uncover a shocking revaluation about JR.

Let’s get into it.


  • 00:00 Intro
  • 01:03 Why JR doesn't like cats
  • 03:46 Context on James' situation
  • 08:29 Focusing on the podcast course
  • 13:11 Time boxing and executing the work
  • 20:23 Thinking about distribution
  • 21:56 Other ways to monetize
  • 23:28 Getting focused
  • 25:57 Repositioning the existing course
  • 29:55 Hiring employees - is it worth it?
  • 36:05 Summary and action plan
  • 39:40 Creating the Project $100k series

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.


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