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Using AI to improve Lemon Squeezy's Customer Support

Building the world's fastest checkout with Vercel - Guillermo Rauch (Vercel CEO)

Introducing PayPal Subscriptions

Lemon Squeezy has some exciting news to share with its merchants and customers. As of today, we are thrilled to announce that Lemon Squeezy now supports PayPal subscriptions! This new addition to our platform is yet another way you can manage payments and subscriptions, making it easier than ever for you and your customers.

Rob Hope - Make Lemonade podcast

Indian Sales Tax: Navigating India's GST for your SaaS business

If you sell goods or services in India, you need to pay sales tax. However, there, it is referred to as a goods and services tax, or GST. We'll help you understand how your SaaS business will be taxed in India, and a five-step process to calculate your sales tax.

Canada Sales Tax: A Guide For SaaS Businesses

Canadian regions, such as the Toronto-Waterloo corridor, have earned a reputation for being the "Silicon Valley of the North.” This article digs into the workings of Canadian sales tax, outlining the expectations for SaaS companies operating in this market.

🍋 Fresh: Lemon Squeezy's new tax-inclusive pricing feature

Value-Added Tax (VAT) explained

We'll educate you on VAT tax, what it is, and why it is important for sellers of digital products to understand. If you sell digital products or services, collecting and paying VAT on the sale of digital items in some countries is a necessity.

Jay Clouse on building a community to $600k - Make Lemonade podcast

Download The Ultimate Guide to #buildinpublic

Start your #buildinpublic journey and discover the keys to transparent and successful entrepreneurship with our Ultimate Guide to #buildinpublic. Discover the strategies used by successful entrepreneurs to share not just their wins but also their challenges.

Ecommerce sales tax: Top 7 things you need to know

Up until 2018, retailers only had to pay sales tax in the state where their business was physically located. It was much simpler back then. Have a shop? Great! Pay sales tax in that state. But the increase in online stores has muddied the waters. Many of today’s ecommerce brands don’t have a physical store and instead sell products online. The kicker: they still need to pay sales tax.

Project $100k - Make Lemonade podcast

Everything you need to know about a Merchant of Record vs a Seller of Record

Managing e-commerce doesn't have to be complicated; understanding the distinction between a Merchant of Record and a Seller of Record can help you outline a business model and best practices.

Get your SaaS company ready for Sales Tax in The US

Understand US sales tax laws for SaaS businesses. Learn more about sales tax compliance, economic nexus, and B2B/B2C tax differences.

How your SaaS business can stay VAT-Compliant in the UK

Discover everything about UK VAT for SaaS businesses. Learn the rules, registration steps, and compliance strategies to remain tax-compliant.

Looking back at 2023

Getting to know Aaron Francis & how he built Screencasting.com

Customize checkouts, emails, and more — Pick your flavor

Lemonheads: How we ship at Lemon Squeezy 🚢

Turning down a Series A term sheet ($50m+ valuation)

Lemon Squeezy Black Friday Deals Roundup 2023 🔥

Introducing the self-service Customer Portal

Finally, the time has come to unveil Lemon Squeezy's self-service Customer Portal.

Custom Domains — Refreshed 🚀

Tailored Pricing for Every User: Unveiling Consumption Billing at LemonSqueezy

Today, we're thrilled to announce another pivotal moment in this journey: the launch of Lemon Squeezy's Usage-Based Billing.

How to Sell Framer Templates

Laravel + Lemon Squeezy package is finally here

After months and months of anticipation — the official Laravel package for Lemon Squeezy is here! We couldn't be more excited and let it be known, none of this would have been possible without Dries Vints.

✨ Introducing the Lemon Squeezy affiliate platform

We're thrilled to announce that our new Affiliates platform is now available to all merchants.

SaaS Billing Software: Lemon Squeezy, The Ultimate Solution 

🍋 Lemon Drop #09: Affiliates coming soon, migration tools, Zapier, and platform improvements

As we look at our roadmap heading in the new year, the team is working towards some big releases to kick 2023 off. Starting with affiliates, customer portal, our highly anticipated website builder, and a marketplace.

SaaS Billing: How To Get It Right

Easy peasy pricing for every Lemon Squeezy account

Migrate from Gumroad to Lemon Squeezy

SaaS Payment Processing: How to plan for scale & growth

Software as a Service businesses have different payment processing needs than other types of businesses. SaaS businesses need a payment processor that can handle payment methods that your customers use, technically operate the nuts and bots of recurring billing, and ensure tax compliance in the areas you sell to. There are many different options out there, but not all of them will fit the needs of a SaaS business.

How to sell B2B SaaS in the European Union

🍋 Lemon Drop #08: New SaaS features, API expansion, and a fresh website

Product-Led Growth vs. Sales-Led Growth vs. Marketing-Led Growth: Which is best?

While building out a plan and finding the right resources, you’ve probably run into the following three growth strategies: Product-led, Marketing-led, and Sales-led. The question is — which is best for your company?

SaaS sales tax in the European Union: Doing VAT right

At Lemon Squeezy: We want to help you confidently sell SaaS products in the European Union. Our team understands all of the ins and outs of sales tax EU, and we’re to help you every step of the way.

5 underrated SaaS metrics you probably should be tracking

You probably follow the same KPIs everyone tells you to track. However, we’re here to show you a few underutilized and underrated metrics you need to know.

New: Test mode

Test mode allows you to test almost every aspect of the platform without using real data.

Celebrating 1 year after 10 years in the making

As your company grows, the problems don’t go away, you just experience new ones. For us, building a team that is “all-in” is one of the top priorities. Hopefully, as we continue to share our journey we can look back and smile at all the milestones.

How to start a podcast in 2022 — The complete guide to creating a podcast

A lot goes into building out a podcast you can be proud of. Don’t let all of the steps discourage you though. It’s a rewarding experience and creates a whole new way to connect with your audience.

Are you building or capturing an audience?

Building an audience takes years. Capturing an audience can take minutes. It's an important distinction that can make or break your company. There's no right or way but in this article, we do a deep dive into the pros and cons of both.

The compounding effect of SaaS churn

6 most popular SaaS pricing models

Not all SaaS companies are alike and there are so many factors to consider when choosing a pricing model. It all depends on your product, and what will resonate best with your customers.

🍋 Lemon Drop #07: Email marketing, new pricing plans, UI updates, and more

Lemon Squeezy just got better, and it’s all free. You spoke; we listened. We’re excited to announce two major releases in our biggest Lemon Drop to date.

A sneak peek of email marketing with Lemon Squeezy

We’re a week away from releasing our most requested feature — Email Marketing!

Churn rate is a symptom of something bigger. And it’s not what you think.

Solving your churn issues starts with why. And as you continue to learn why, you’ll start uncovering the real issue at hand. Shifting your focus from the symptoms to the core problem.

Introducing the Make Lemonade podcast

We’re launching a new podcast and we’re calling it the Make Lemonade. The show for creators, by creators where we hope to inspire creators to earn money from their own lemonade stand.

The ultimate guide to SaaS terms you should know

Like any industry, the world of SaaS has developed its own inside jargon. Quickly get oriented with the latest terminology in the SaaS game.

3 most important metrics when running a SaaS business

There are exactly three things that can destroy your business – a bad product, big expenses, and unhappy customers. And not in that order. If you want to run a successful company, get acquainted with the three most important metrics. LTV, CAC, and Customer Retention.

New: Public roadmap

Good news — we’ve just released the all-new Lemon Squeezy roadmap to give our customers a better idea of what’s ahead.

Free Trial vs Freemium: Breaking down the Pros & Cons

Since no two SaaS companies are alike, we’ll weigh the pros and cons of both free trial and freemium pricing models. We’ll also take a look at case studies of companies who’ve used these churn-reduction options to their advantage.

How to calculate churn — Keep it simple

Calculating churn doesn’t end with a set of numbers—it ends with understanding the results and why they are what they are, then taking action to optimize them.

Saas churn beginners guide — Understand how churn impacts your bottom line

A deep dive into all things as it relates to SaaS churn. The beauty saas is the recurring revenue, but saas churn can compound too.

🍋 Lemon Drop #06: Product of the year, app improvements, and more

Listening to our customers gave us clear direction. We're laser-focused on marketing capabilities and features for software/saas companies.

5 real-world promotional emails that convert and drive revenue

Like most marketing campaigns, there's an art to it. When it comes to promotional emails, there are no exceptions. With today's consumers becoming smarter and smarter, you have to put a lot more effort into your email touchpoints. From welcome emails to big sales, all the little things matter.

Email marketing trends in 2022

As an overarching email marketing trend, we see this platform as an integral marketing channel that can help other channels thrive. Studies show that emails have a high return on investment, with every $1 you spend leading to $42 in revenue.

New: Abandoned Cart Emails

New: Add Trials to Subscriptions

With today's new release, you can now add free trials on any of your subscription-based products.

🍋 Lemon Drop #05: Easy-peasy digital downloads for WordPress

How to sell digital downloads on Lemon Squeezy

Whether you choose to sell stock photos, memberships, or an eBook, you can get your product up for sale with a few clicks of your mouse with Lemon Squeezy.

🍋 Lemon Drop #04: Custom domains, lead magnets, and new pricing

In this Lemon Drop edition we cover new feature releases. From custom domains, lead magnets, and pricing updates.

New: Lead Magnets

Introducing Lead Magnets. A simple way to collect emails for your online store. Power up your marketing with our latest feature.

Shipped: Custom Domains

We're excited to announce our latest feature — custom domains. Learn all about adding your domain to Lemon Squeezy.

How to create a lead magnet — Everything you need to know

Want to turn every website visitor into a lead? Learn how to create a lead magnet with the perfect offer, so you can build your email list.

Get to know Michael Riddering, product designer & Figma Academy creator

Michael Riddering, or Ridd as he’s known around the web, is a long-time product designer, design educator, and mentor with a passion for sharing what he knows.

How to create an LLC for your online business

Ready to create an LLC? Here are 7 steps to follow to create an LLC. Learn why and how an LLC can protect you and help you save on taxes.

Best digital products to sell in 2021

We’ve made a list of the most profitable digital products to sell in 2021. Not only that, we’ll show you how to get started selling your products.

Bootstrap marketing for small businesses in 2021

Check out these bootstrap marketing ideas, to promote your brand, elevate your marketing, and take your business to new heights.

🍋 Lemon Drop #03: API, WordPress plugin, affiliate program, and more

In today's Lemon Drop we cover our new Public API + Webhooks, affiliate program, and we share some details on our upcoming WordPress plugin.

Behind the scenes of Lemon Squeezy with Gilbert Pellegrom

I would be surprised if you haven’t heard of Gilbert Pellegrom by now. Even if you haven’t, it’s very likely you’ve heard of or used one of the many products he’s created.

Merchant of Record — What is it and why do you need to know?

A merchant of record takes on the risks associated with accepting payments, taxes, VAT, and more. Learn to avoid this costly task altogether.

Juice up WordPress with Lemon Squeezy

Sell digital products, courses, subscriptions, and more on WordPress with Lemon Squeezy.

Announcing the MacBook Pro Winner

Today we're announcing the winner of our pre-launch giveaway. A brand new Macbook Pro with the M1 chip of course.

Launching a next-level platform for digital creators

You never really know what launch day is going to look like until you click the “Ship it” button and wait for the responses to start rolling in.

Lemon Squeezy is here. Selling digital products just got a whole lot easier.

After months of private beta testing with hundreds of stores, we’re excited to announce Lemon Squeezy has officially launched to the public.

🍋 Lemon Drop #02: Public launch, storefronts, and expanded currency support

In today's Lemon Drop, we're breaking down all the details for the official launch of Lemon Squeezy. On top of that, we also have some quick updates on all the other work we've been up to.

New: Currency Support now Spans Across 95 Countries

Due to popular demand, Lemon Squeezy has expanded currency support to 95 countries

Get to know James McDonald and how he launched Iconic using Lemon Squeezy

Recently, James launched Iconic using Lemon Squeezy and so far, it's been a smashing success. I had the chance to sit down with James to talk about what he's been up to lately, some insight into his design process, and what's next for Iconic.

Shipped: License key variables & product variant level controls

We recently shipped two small but important features to Lemon Squeezy. Learn all about the new License Key Variables & Product Variant Controls.

Shipped: Lemon Squeezy Expands Bank Payouts to 45 Countries (79 Total)

We’re excited to announce additional bank payout support on the Lemon Squeezy platform. Bank payout support now spans across 79 countries.

How to create an online course – Step by step guide

It's 2021 and online courses are bigger than ever. It's a brilliant way to monetize your expertise to a captive audience. In this guide, we'll walk you through step by step how to build an online course in 2021.

🍋 Lemon Drop #01

In this first edition of Lemon Drop, we’ll give you some insight into what’s been happening since launching the private beta, new features, and when we’re opening our doors to the public.

5 ways to build your email list

If you are looking forward to building your email subscribers and get in the game, you have come to the right place. In today’s piece, we’ll be showcasing five sure-fire ways.

Calling all beta testers — please give us a squeeze

It's time for BETA! We're itching to get this into people's hands. We want to get it outside of our little bubble and gain your valuable feedback. The Good. The Bad. And The Ugly.

Facebook and Instagram ads for digital products [Ultimate Guide]

The ultimate Facebook Ads Guide. Check out our guide on how to run Facebook and Instagram ads, and what actually works.

It’s starting to taste like real lemonade

We're making progress. Lots of it. Get a quick glance on all the latest updates on the upcoming launch of Lemon Squeezy.

How to raise prices for your digital products

Raising prices is tough. We go in depth on everything you need to know on how to increase prices for your digital products.

We’re hiring: Come help us build the future of digital commerce

In case you missed it, we couldn’t be more excited to announce we’re hiring. In less than 24 hours, we already have 100+ applications. We are completely blown away by the interest. It means the world to us.

Easy Peasy. Lemon Squeezy.

Everything you need to know about our upcoming launch. The what, why, how and who. Lemon Squeezy is the name, easy-peasy e-commerce is the game.

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Lemon Drops

Building the world's fastest checkout with Vercel - Guillermo Rauch (Vercel CEO)

JR Farr

Product

Author

JR Farr

Date

February 15, 2024

Category

Lemon Drops
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Today we’re joined by Guillermo Rauch, CEO of Vercel. A cloud platform that has built pioneering technology, including the Next.js framework for React. Their most recent funding round was a $150m Series D at a whopping $2.5b valuation back in 2021, to give you a sense of the size of the company.

This is an exciting episode, as it comes shortly after Guillermo announced that Vercel are partnering with Lemon Squeezy to build the world’s fastest checkout. So naturally, we had to get him on the podcast to discuss how exactly we’re going to achieve this.

Timestamps:

  • 00:00 Intro
  • 01:11 Partnering with Lemon Squeezy to build the world's fastest checkout
  • 11:09 Being inspired by Wordpress' open source approach
  • 15:11 Coming up with the idea for Next.js
  • 21:07 Are there any disadvantages to the open source model?
  • 25:04 Vercel's founding story
  • 28:58 Pivotal moments in Vercel's growth
  • 33:03 Anti Next.js sentiment
  • 36:45 What G is excited about in the future for Vercel

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.

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We’re giving away $250,000 in credits. Enjoy 0% transaction fees on all sales until the end of January!

No tricks. No gimmicks. 0% fees on all sales, invoices and payments until the end of 2022.

In our biggest release to date, we’ve added a bunch of powerful SaaS tools for no additional cost. To celebrate, we’re giving away $250,000 in credits.*

Here’s a quick look at what’s new:

  • A fresh coat of paint on our website
  • All-new SaaS-focused features
  • New customizable dashboard
  • Expanded API + documentation

And for the rest of January...

  • 0% transaction fees (Woohoo!)

Turn off transaction fees for the next month by clicking the button below.

Activate offer

*Offer applies to new merchants Learn more →