Similar to a lead magnet, where users can still download content for free but with a twist. With the pay what you want feature, website visitors get the option to set the price. This is an excellent pricing strategy if you’re looking to collect email addresses.

Once you’ve selected the “Pay what you want” pricing type, you can set the minimum price, as well as a suggested price.

All supported payment methods are available for pay what you want products.

At checkout, the suggested price will be shown in an editable price field.

Customers will never be able to pay less than the minimum price.